Working With ...

STENALINE

Brief:

As part of a new on board take-out concept Stena approached Sovereign to see how we could help them update the food offering on one of their key routes. They asked for a way to get away from the traditional breakfast buffet with ceramic plates and silver cutlery and move to a more modern approach. The menu was to be similar but they wanted a faster way of serving a traditional breakfast served in disposable packaging to reduce the costs involved with washing up and breakages and speed up service.

Solution:

Working with one of our key partners we were able to develop a breakfast tray that could take bacon, sausage, fried tomato, scrambled egg, baked beans and a slice of toast and can be kept hot under a warmer for up to 20 minutes. This allowed the breakfast to be pre-prepared in the kitchen and served quickly at the counter. We were also able to personalise the box to match the look and feel of the new concept restaurant.